If this is the first time you heard of the phrase “eating your own dog food”, here is a great explanation via Wikipedia:
Eating your own dog food, also called dogfooding, is a slang term used to reference a scenario in which a company (usually, a computer software company) uses its own product to demonstrate the quality and capabilities of the product.
Most successful startups are founded these days to solve a specific problem the founding team had. True to the trend, LiveStax was founded to address a problem Causeway had, as well as Causeway’s customers have (as we have deep knowledge of them), i.e. LiveStax makes it easy to surface information from multiple software applications via easy to create Apps.
This is the first of the four stage launch programme to achieve what I define as True SaaS, when a prospective customer can discover, trial and purchase without any human interaction. Internally, we call the current stage as Alpha Private, but its a fully functioning application ready to be used by every user on-boarded.
To achieve this stage, it has taken well over 2.5 years from the initial thought including many starts and stops. Today, the core development is undertaken by our team in Leamington Spa with internal Apps developed in Bourne End.
The true power of LiveStax will only be known when third parties start building Apps when the Software Development Kit (SDK) is out!
Congratulations to all those who made us reach Alpha Private! Now the fun begins with understanding how our 258 users are leveraging LiveStax day in day out!